Why it's not a good idea to publish your paid podcasts on Apple Podcasts?

Leo Menendez
Paid podcasts on Apple podcasts

Every time it is more common to find paid podcasts on Apple Podcasts, Spotify, or iVoox.

However, in a world where information and entertainment are accessible to everyone, creators seek innovative ways to connect with listeners and to generate income around our content..

In this regard, podcasts have gained popularity as a versatile and engaging platform to share stories, knowledge, and experiences.

More and more podcasters are seeking options to monetize their content and establish a direct relationship with their audience.

While paid podcasts on platforms like Apple Podcasts, YouTube, iVoox, or Spotify provide us with the opportunity to monetize our content, there are certain aspects that these platforms overlook, which are crucial when establishing a relationship with our audience.

Three key reasons why podcasters do not choose Spotify and Apple Podcasts

  1. They don't have access to their subscribers.
  2. They become captive to the policies of each platform.
  3. The commissions are much higher.
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Paid podcasts on Apple Podcasts: Who owns the subscribers?

The rise of subscriptions in podcasts has revolutionized the way content creators can earn money from their shows.

Antes de esto, la mayoría de los podcasters buscábamos obtener ingresos publicitarios a través de patrocinios para financiar nuestras producciones.

Others appealed to goodwill through platforms like Patreon or Ko-Fi. Patreon or Ko-Fi.

However, this reliance on advertising or crowdfunding has led us to search for alternatives that provide greater benefits and a more direct relationship with listeners.

As a result, an increasing number of podcasters are opting to offer subscriptions as a way to monetize their content. ofrecer suscripciones como una forma de ganar dinero con nuestro contenido.

These subscriptions allow listeners access exclusive content., additional episodes, or special benefits in exchange for a fee that can be monthly or annual.

In addition to providing a steady stream of income, they also allow us the opportunity to create a a more engaged community and establish a close bond with our followers.

One of the main reasons behind this shift towards subscriptions is the access to more detailed data about the listeners.

It is important to note that, despite the dominance of paid podcasts on Apple Podcasts and Spotify, many podcasters find themselves in the search for alternative options más allá de estas empresas.

The diversification of subscription platforms has provided content creators with greater flexibility and control over their business.

In this way, podcasters gain access to detailed subscriber data in order to set customized prices, and utilize marketing tools that increase the visibility of our shows.

Through promotional codes, we can create launch or acquisition campaigns, and through our creator page, centralize all our content, contact forms, and knowledge.

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If you don't like something, you can take your subscribers with you

And, of course, if someday we decide to take our paid podcasts from Apple Podcasts, Spotify, or iVoox to other platforms, it is not an easy task to accomplish.

For these platforms, the subscribers are not ours but theirs.

On the contrary, in Mumbler, your listeners can hear you both on the web platform and on any podcatcher que admita feeds externos como Podchaser, Podcast Addict or Google Podcast.

It also offers integrated marketing tools to promote our shows and increase their visibility among the listener community.

By having an email marketing tool within the same platform, we have the ability to send a newsletter directly to our audience's inbox.

Whether to announce the release of a new episode, conduct a launch campaign, or simply maintain direct and personal contact beyond the show, including a newsletter is of vital importance for potenciar nuestros contenidos.

This closer connection with listeners fosters loyalty and engagement, which in turn can lead to greater growth and success of the show.

How much are you willing to pay to make money?

I believe the initial response that most people would give to a question like this would be zero.

How great would it be to make money without having to invest, right?

In that regard, Anchor (now Spotify For Podcasters) made a very smart move by offering the opportunity to activate paid subscriptions at no cost for a period of two years.

However, these subscriptions are not available worldwide (for example, in a large part of South America), and soon most of these grace periods will expire.

In the case of paid podcasts on Apple Podcasts, the commissions reach up to 30% of the earnings for each podcast.

Let's do the math: How many subscribers would we need to make this figure profitable?

Mumbler as an alternative to Spotify and Apple Podcasts.

Success stories and growth in the podcasting industry are becoming more common, and Mumbler has been a key platform in driving these achievements.

Many Spanish-speaking creators haveexperienced significant growth in heir subscriber base and have been able to generate solid revenue thanks to the platform.

Some of the most notable cases include that of Creando Newsletter" de Chus Naharro or the audio courses by Santiago Torre.

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Both creators have been able to benefit greatly from the platform, either by selling their content there or by building a strong community around it.

Estos son solo dos ejemplos de cómo Mumbler ha impulsado el crecimiento y el éxito de los creadores en su plataforma en contraposición a los podcasts de pago en Apple Podcast o Sptify.

Many other shows have seen similar results, and with the new tools available for creators, this type of success story will be replicated more frequently.

The continuous growth of content creation invites us to constantly reinvent ourselves and find new ways to connect with the audience.

YouTube, Instagram, TikTok, Twitter, or Mastodon are some of the tools we use daily to connect with our listeners.

However, nothing works better than having a platform that includes the greatest number of tools to enhance our content.

That's what we're doing at Mumbler, and the results speak for themselves.

Remember that every project is unique and that challenges may vary, but with dedication, creativity, and adaptability, you can overcome them and make the most of the opportunities offered by podcast monetization on Mumbler.

And if you have any doubts, feel free to get in touch so that we can help you make the most of each of our tools.

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